Your email automations are probably the most important part of your business.

If done right, they can:

• Convert more visits into customers and lower your acquisition costs.

• Increase repeat orders and generate more profit per customer.

• Create loyal fanbase and decrease your reliance on ads for scaling.

The issue is most brands either have outdated flows, make some critical mistakes or just don’t have them at all.

I’m not saying you need to have dozens of automations that have some complicated setup.

Start with 3 core ones - they’ll drive literally 70-80% of your results.

Here they are:

• Welcome flow

  • Goal - take a cold lead, increase their awareness levels and solve objections → convert

• Abandoned cart

  • Goal - remind about abandoned items, remove key objections → convert

• Post purchase

  • Goal - teach how to use the product, make sure they get the results and up/cross-sell

Of course this is a very surface level structure but once you nail these 3, scaling your brand will be way easier and more profitable.

I’ve got an entire video explaining what kind of content is best for each of these and how to make sure these accomplish their goal.

Watch it here.

Cheers,

Konrad

P.S. Looking to scale your business with done-for-you email & SMS marketing? Click here to apply to work with me and my team.

More Resources

• ​Automated List Cleaning System​ - save $100s every month on your Klaviyo bill by creating a system that automatically cleans your list, suppresses profiles and downgrades your Klaviyo plan. All in less than 15 minutes.

• ​Ecommerce SMS Marketing Masterclass​ - add 5-15% in new, untapped revenue by setting up SMS. Inside you'll find the whole setup guide with copy & paste message templates for flows, campaigns and much more.