🤑 4 Campaign Ideas That Will Print In 2025

Hey there,

It’s Konrad from DTC Inbox.

January can be one of the biggest months for a lot of brands.

We saw it for a bunch of our clients last year (January was bigger than November).

That’s because many brands slow down and aren’t pushing as hard. But they should.

So today, I’ll show you the top 4 campaign angles that are going to bring you tons of sales.

1. New Year = New Me

It’s like a self-fulfilling prophecy.

People LOVE attaching changes in their lives to the beginning of the New Year.

They treat it like a new chapter.

That’s where you should come in and position your product in a way that focuses on the benefits and how it will transform your customer’s life.

The truth is that we (humans) love rewarding ourselves.

And we’re usually doing it by buying something.

Whether it’s a new piece of jewelry, those trousers you’ve been eyeing for so long and this Bluetooth device that you’ve dreamt of.

Whatever product you’re selling, tie it to the angle of “treating yourself” and you’ll print sales.

You can go creative with this one.

Whether it’s comparison tables or visual graphs/quizzes.

Just help people make the right choice and select the right product.

This is one of the evergreen angles that you can send frequently and I’m sure it will do well in January as well.

Trends, trends, trends.

Being up to date with them feels good.

Otherwise, FOMO kicks in and we feel like our stuff is outdated.

Show your customers which products they should choose for 2025 and show them both features and benefits.

If something is a must-have, people feel like they must have it so don’t overcomplicate this and just push your best-sellers.

Yup, I walk the talk (campaign idea #4) but these actually are must-haves.

I use them on a daily basis and recommend them to everyone that wants better results with email marketing.

Discover all the tools that you must use in 2025:

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