Pop-up can literally make or break your email revenue.

We’ve had multiple cases where we’d only fix a brand’s pop-up and their whole email revenue would increase by 20-50% (the record was 3x more welcome flow revenue).

And whenever I audit ecom brands and their Klaviyo, most of them are making some easy to fix mistakes that kill their list growth and email revenue.

So you can find all of them below + quick fixes and a game-changing bonus at the end.

1. Ignoring sitewide conversion rate.

I’m a big fan of pop-ups cause like I said - they’re an engine for the entire email marketing machine.

But whenever you’re launching a new pop-up, you should not only look at submission rate, revenue and net signups but also your website’s conversion rate.

Your total revenue is the primary metric you should be always optimizing for.

Sometimes even a great pop-up can mess up the conversion rate if the trigger is not tailored to the customer behavior.

Fix: Whenever you’re launching a new pop-up or testing anything, watch your conversion rate and total revenue as well.

2. Using spin a wheel pop-up.

These pop-ups usually convert great and get you lots of subscribers.

And you might think that’s the whole purpose of the pop-up but you’d be dead wrong, here’s why:

You want to have a list of buyers, not scrollers.

Most people that opt into spin a wheel pop-up do it to see what they will get and have zero to no interest in purchasing whatever it is you’re selling.

To sum it up - spin a wheel pop-ups do convert but they get you low-intent prospects rather than high-intent buyers.

Fix: Show your core offer right away (you can still try a mystery discount approach which works great).

3. Asking for too much.

People are sensitive about data they share with you.

And every extra (and unnecessary step) has a heavy impact on your submission rate.

You don’t need their name, last name, birthdate and so on.

None of these will help you personalize your content.

If you want to do it, collect zero party data instead and learn about their problems.

Fix: Keep it simple and follow this rule: 1 step = 1 data point. Never ask about more than 1 thing in 1 step.

4. Hiding discount code on the thank you page.

When someone goes through your pop-up and they don’t see the discount code, their whole journey becomes way longer.

They need to leave your website, open their inbox, find your email, find the discount code, copy it and then click a button to go back to your website.

Whereas if you have your discount code on the thank you page of the pop-up, they copy it, close the pop-up and that’s it.

Yes, if you display the code on the thank you page your welcome flow revenue will go down because it won’t be generating sales.

But that’s completely fine - remember, your total revenue is what matters most.

Fix: Add a discount to the last page of your pop-up.

BONUS: Double opt-in

I know this is more of a list settings thing rather than the pop-up itself but this option can single handedly slow your list growth down by like 30-50%

Fix: Turn off double opt-in and turn on single opt-in instead.

And lastly - if you want to watch me design a pop-up that converts at 8-15% live, check out this video where I show you how to do it in less than 15 minutes.

Cheers,

Konrad

P.S. Looking for a DFY team that will scale your brand with emails? Click here - my team and I made over $25 million in email sales for 40+ brands so we know how to do it right.

More Resources

• ​Automated List Cleaning System​ - save $100s every month on your Klaviyo bill by creating a system that automatically cleans your list, suppresses profiles and downgrades your Klaviyo plan. All in less than 15 minutes.

• ​Ecommerce SMS Marketing Masterclass​ - add 5-15% in new, untapped revenue by setting up SMS. Inside you'll find the whole setup guide with copy & paste message templates for flows, campaigns and much more.