5 December Campaign Ideas

Hey there,

It’s Konrad from DTC Inbox.

December is here so I’m going to treat you with some cash-printing ideas.

Let’s get to it.

December Angle #1 - Gift guide.

Everyone is buying gifts for their friends, family, pets, etc.

So show them how your product will make a great gift.

People want to get something others will enjoy so keep that in mind while promoting your product.

Bonus points if you have a blog article that has multiple products linked based on who’ll be getting this gift.

While buying for others is common, we also like to buy something for ourselves.

Especially after the entire, tough year, we deserve a little something to reward ourselves for all the efforts, right?

That’s why this angle works so well.

All you have to do is tie your product and its benefits to show the prospects how it will make their lives more enjoyable.

Push your best-sellers and/or new arrivals using this angle.

People love new stuff.

People love being up to date with current trends.

Tailor your products and position them as must-haves for the next year.

If you can, create bundles to make your AOV even higher.

Ok, “New Year, New Me” might sound like a meme.

It might sound cliche as well.

But it works so well you’d be surprised.

It’s like a self-fulfilling prophecy.

People have this mindset every single year, no matter what happens.

Now, I like to put a spin on this angle and send it in December.

Why?

We (humans) LOVE being ahead.

And this angle should position your customers as creating a new version of themselves now, today.

This way, they’ll be ahead of everyone else AND themselves by a few weeks.

Trust me - this angle works for any brand we use it for.

Give it a shot and you won’t regret it.

Urgency always works.

And the majority of people aren’t patient.

If they buy something, they want to get it delivered now.

Especially when it’s a gift (either for someone or for themselves).

That’s why this angle is perfect.

It worked 2 years ago, 1 year ago and it will work this year - don’t ignore it.

Want to be up to date with the current tactics that will work in 2025?

Watch the video below to make sure you’re using the best strategies for your brand.

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