Hey there,

It’s Konrad from DTC Inbox.

January is almost over (crazy to believe this, I know) so I’ve got 5 proven campaign ideas that you can send in February.

1. Super Bowl

Real-time marketing is powerful.

It’s relevant but also emotional.

If your customers’ favorite team wins, they’ll be more likely to click anything related to them - that includes your emails.

Ideally prepare something around the event earlier and send it 1 day after Super Bowl.

Easy way to capitalize on that without using any extra discounts.

2. Valentine’s Day

This one is simple - whether you’re running a sale or not, you have to use this angle.

You can position your product as a gift for someone.

Make sure to talk about how the gift recipient will feel.

Make this email as emotional as possible and it’ll print.

3. Reverse Valentine’s Day?

Now if your target audience is not likely to have another half (or if you want to try something new), you can try what I call reverse Valentine’s Day.

Instead of promoting your product as the perfect gift, make it a “treat yourself” angle.

You can talk about loving yourself, taking care of your health/body, etc.

It’s not intuitive but we (humans) love buying things that will make us feel better.

4. How’s your progress?

Most people give up on their New Year’s resolutions within the first 30 days.

February is a great month to remind them that if they failed, it doesn’t matter.

They can still get back to trying to accomplish their goals.

Use this angle to promote how your products would help them achieve it - whether they’re trying to lose weight, improve their gut health or buy this air fryer they’ve always wanted.

5. Random Acts of Kindness

It’s a great angle that performed for our clients well last year.

Make it strictly value-based and educational.

We used this angle to talk about the brand’s mission, vision and story.

Then just have a soft CTA along the lines of “if you want to support our mission, shop our top-selling supplements”.

You get the point - the whole email should be building awareness and relationship and you shouldn’t aim to sell anything.

The irony is that sales will still come in as a by-product of people sharing/liking your vision.

Looking to scale your brand this year?

My team and I generated over $15 million in email sales just last year.

We’ve scaled dozens of brands to 7 & 8-figures per year.

I don’t want to keep talking about us cause it’s actually about you.

If you’re looking for a trusted partner that has a proven track record, communicates well and actually cares about your brand, click here and book a call with me - we’ll see if we’re a good fit.