Recently I’m seeing more and more brands get list bombed.

I don’t know who and why is doing that but it’s having a huge impact on their marketing.

Just imagine that you’re getting 20,000 carts and checkouts in a single day (for a brand doing 100-150 orders a day).

Cause that’s exactly what’s happening.

Why is it bad?

• Misleading data.

• Messed up analytics.

• Huge bounce rate (the worst case we had was 35%).

• Lower open rate (as bounce rate goes up, open rates have to go down).

Fortunately we managed to fix it and get our metrics back on track but the first few days have been wild.

Make sure to check if you’re not getting list bombed/receiving lots of bot traffic.

Just check your abandoned cart and checkout emails - if you’re seeing more events or exceptionally high bounce rate, then you know it’s not random but a common practice these days.

If you turn out to have this issue, reply to this email and I’ll help you out.

Cheers,

Konrad

P.S. If you’re looking for a fully done-for-you email marketing - click here to book a free email strategy session with me.

More Resources

• ​Automated List Cleaning System​ - save $100s every month on your Klaviyo bill by creating a system that automatically cleans your list, suppresses profiles and downgrades your Klaviyo plan. All in less than 15 minutes.

• ​Ecommerce SMS Marketing Masterclass​ - add 5-15% in new, untapped revenue by setting up SMS. Inside you'll find the whole setup guide with copy & paste message templates for flows, campaigns and much more.