Alright, I know what you’re thinking.

“The summer hasn’t even started yet and this guy is talking about Black Friday already?”.

But the truth is that if you want to have the best BFCM ever, you need to start preparing earlier.

I’ve seen it multiple times where brands will put it off just to wake up 1 week prior to their BFCM start date and realize they have nothing.

No offer, poor deliverability and tons of work in progress that should be done weeks ago.

And yes, you can still make decent sales without all of that but remember that while you’re chilling, your competition is sharpening their tools and they’ll be prepared.

So if you want to make this Q4 your best one ever, start today. And yes, I’m serious.

Here’s a list of things you should start working on:

• Improving your deliverability and making sure it’s rock solid when sending to your whole list.

• Testing new offers that increase your profit margins and AOV - e.g. bundles, bulk discounts, tiered rewards, etc.

• Creative formats for big events (you can use the 4th of July to try these out).

• Start date and end date of your BFCM.

• Stock forecasting and making sure you don’t run out of your best-sellers in the most intense quarter.

• Projecting cashflow so you have cash on hand to spend on ads.

There is way more than that but these are some broad areas you should be focusing on.

I hope that helps.

Oh, and if you’re looking for someone who’ll get your whole email backend (deliverability, list growth, automations, campaigns) primed for Q4, click here to check out how we can help you and have a quick strategy session with me.

Cheers,

Konrad

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