I saw this comment under my last YouTube video and thought it’d make a great email:

Overall he’s saying that it’s better to add some educational and branded content.

And normally, I’d agree but…

There are moments where you should absolutely blast as many sales-only emails as possible.

Black Friday is definitely one of these events.

Mainly because people are hunting deals.

They don’t really want to learn that berberine helps regulate blood sugar levels for anyone with diabetes type 2.

Their attention span is going to be much shorter.

What is a good idea on the other hand, is fully optimizing your above-the-fold section to show the deal and then add the other sections.

Whether it’s reviews, best-sellers section or USPs/benefits.

Just make sure to make these easy to skim and read - infographic format will be perfect for this.

If you have any other questions about your Black Friday emails, reply to this email and I’ll help you out.

And if you want a fully done-for-you Black Friday setup - go here.

Cheers,
Konrad

More Resources

• Hire Me & My Agency For A Fully DFY Email Marketing

• Done-For-You Black Friday (One-Time Fee)

• ​Ecommerce Email Conversion Checklist​ - 207-point email audit checklist to help you turn email into your most profitable channel driving 20-40% more revenue.

• ​Ecommerce SMS Conversion Checklist​ - add 5-15% in new, untapped revenue by setting up SMS in just 60 minutes.

• ​Automated List Cleaning System​ - save $100s every month on your Klaviyo bill by creating a system that automatically cleans your list, suppresses profiles and downgrades your Klaviyo plan. All in less than 15 minutes.