Copy vs. design

Let's settle the debate once and for all.

There seems to be a never ending debate on whether copy or design is more important.

If you’re wondering which one, the short answer is neither one.

What matters the most is your angle - proof below:

Now, let me explain what I mean.

Both design and copy are important.

But it’s 2025 and having the right design structure and branded copy should be the absolute bare minimum.

Even if you have both at a good level, you’re not standing out cause the competition is higher than ever.

What actually drives a significant improvement is the angle of your campaign.

Look at the screenshot above - the difference between our worst and best campaign is $3,200.

And that’s per one campaign only.

So assuming you have your copy and designs nailed down, you must test more angles.

Try different target avatars, run direct A/B/C/D tests, see what works best.

For one of our clients we’ve hit a gold mine angle and did over $2.2k revenue from 1 email where we’ve been averaging $700.

The same copywriter, the same designer, the same email list but a different angle.

Finding these angles is your competitive advantage.

Once you find a few, replicate them every 2-4 weeks. You can’t be doing it too often cause it might get too repetitive.

And remember - it won’t happen overnight. It might take you months to find “the one” that prints cash.

But once you do it, it’ll make up for all that time.

I hope that helps.

Cheers,

Konrad

P.S. Looking to scale your business with done-for-you email & SMS marketing? Click here to apply to work with me and my team.

P.S.S. If you want to see how we use emails, SMS and backend funnels to decrease acquisition costs and increase cold traffic profitability, go here.

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