Hey,

It's Konrad here.

Let me share something that 90% of ecommerce brands get completely wrong.

Their post-purchase flow.

Unlike most other flows, this one is not just about selling.

It’s about making sure your customers know how to use the product, don’t regret their purchase and become loyal fans that will keep buying from you.

Let’s break down the post-purchase flow structure that accomplishes all of that (and still generates quite a lot of revenue.

The Perfect Post-Purchase Structure

Here's the exact flow that's working right now:

Email #1 - Customer Thank You (Send Immediately)

• Show genuine appreciation.

• Highlight your mission/impact.

• Make them feel good about their purchase.

Email #2 - Cross-Sell (Test 1 hour vs 1 day delay)

• Strike while they're in buying mode.

• Show only relevant complementary products.

• Keep it simple.

Email #3 - Remove Buyer's Remorse (1-2 days later)

• A personal note from founder.

• Reinforce their smart decision.

• Share your brand values.

Email #4 - Product Instructions (2-3 days later)

• Clear instructions - how to use the product step by step.

• Set proper expectations.

• Timeline for seeing results.

Email #5 - Building Community (3-4 days later)

• Feature one main social channel.

• Show clear benefits of following.

• Share behind-the-scenes content.

Email #6 - Referral/Loyalty Program (15-21 days later)

• Introduce your program.

• Show clear benefits.

• Focus on what’s in it for the customer.

Emails #7/8 - NPS Score + Reviews (30 days later)

• Send an NPS score email - rate us 1-10.

• Direct happy customers to review sites - those who rate 8-10.

• Get feedback from unhappy ones - those who rate 1-7.

The Secret Sauce

The magic isn't in sending more emails - it's in sending the right emails at the right time.

If someone loves your product, they'll buy again.

Your job is to make sure they know how to use it properly and feel great about their purchase.

Remember: A successful customer is worth way more than any ad spend. Invest in making them successful.

Talk later,

Konrad

P.S. Want to see exactly how to set this up in Klaviyo? Check out my video guide here.

P.S. Are you serious about growing your brand and want to do it with the right email partner? Click here and let’s have a chat.