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- Do NOT Steal This 8-Figure Ecommerce Funnel
Do NOT Steal This 8-Figure Ecommerce Funnel
Hey there,
It’s Konrad from DTC Inbox.
Ecommerce is getting more and more competitive every single day.
It’s not uncommon to see an ecom brand go out of business in the span of weeks or months.
That’s why today I’d like to show you the exact funnel that we use to profitably scale brands to 7 & 8-figures per year.
THE Funnel
You can see the entire funnel before.
I could end the email here but I won’t - I want to make it actionable and show you how to implement all of that in 3 months (or even faster).
Here’s what your funnel should look like:
Month #1:
Setting up Klaviyo + sending infrastructure:
Events tracking.
Custom sending domain.
DNS records set up.
Doing the research (you should already have it done).
Create the pop-ups:
Mobile.
Desktop.
Prepare and set up the following flows (each with 4-5 emails)
Welcome Flow.
Abandoned Cart.
Abandoned Checkout.
Browse Abandonment.
Start sending campaigns to your list - 1-2 per week.
Month #2:
Set up the remaining flows:
Site Abandonment.
Window Shoppers.
Post Purchase (with up/cross-sell).
Replenishment (if applicable).
Customer Winback.
1st Purchase Anniversary.
Sunset Unengaged.
Increase the sending frequency to 3-4 campaigns per week and target the following segments:
Engaged.
Buyers.
Non-buyers.
Potential Purchasers.
Buyers Reactivation.
Focus on increasing your engaged segments and then expanding onto other ones.
Month #3:
Time for optimization and fine-tuning your strategy.
Analyze the initial data.
Pop-ups - submission rate.
Flows - Open rates, click rates, conversion rates, revenue per recipient.
Campaigns - Open rates, click rates, conversion rates, revenue per recipient, recipients.
Launch A/B tests:
Signup form.
Flows.
Keep testing campaigns angles and add winners to your evergreen portfolio.
Monitor the deliverability:
Klaviyo analytics.
Google Postmaster Tools.
GlockApps.
Gmass.
How to fast-track the results?
It's quite simple - just do everything faster.
It will take you dozens of hours but that's the truth.
Alternatively, you can partner up with me and my team of 8-figure marketers.
We'll handle everything for you and your job will be only to approve the emails we send out.
To see if we're a good fit, click here and schedule a free call with me - we'll have a brief chat about you and your brand.