Hey there,

It’s Konrad from DTC Inbox.

I hope that you had a crazy Black Friday and made more sales than you expected.

And while you definitely deserve the time to celebrate, there are a few things you should do ASAP to make even more money in the upcoming weeks and months.

What to do?

There are really 3 main things you should do to maximize your sales in the next weeks but also next year.

1. Have a plan to convert BFCM customers into repeat buyers.

2. Analyze this year’s performance.

3. Adjust your Klaviyo plan.

I’ll cover our strategies on how we plan to accomplish point no. 1 in the next email this week so be on the lookout.

Let’s cover 2 and 3 right now.

Analyze this year’s BFCM.

This might sound simple.

Maybe even too simple.

You might think “ahh, that’s some BS, I don’t need to do this, I’ll know/remember next year”.

Maybe you will, maybe you won’t.

But it’s not worth delaying it - analyze things and write down your thoughts now.

While you’re still fresh after this period.

Talk to your team or agency and ask them to make a simple list of things that worked well and things that didn’t work.

Additionally, make a note of things that you saw other brands do as your “to-do next year” list.

It might take you 1-2 hours max but it’ll be 100% worth it.

To give you some examples, we’ve seen the following trends do well this year:

• Have a combination of design-heavy + plain-text emails for the whole BFCM weekend.

• Do NOT let your foot off the gas on Saturday, Sunday, Monday, and Tuesday. In some cases these days generated more revenue than the actual Black Friday.

• Urgency, urgency, urgency - make sure you communicate it everywhere.

• People love bundles.

• A lot of customers wait until the last moment to get a better deal - if you don’t plan to increase your discount/give a better offer on Cyber Monday, make sure to communicate it in your emails/ads/on the landing page.

Lower your Klaviyo plan

This should be something you do asap.

We did it for one of our clients and it’s going to save them $4.4k each month - that’s $52k in annual savings.

How to do this?

1. If you uploaded your suppression list to target it on BF - make sure to suppress those who didn’t engage once again.

2. Suppress your regular "Suppression list”.

3. In your Klaviyo: go to Billing → Account usage → check the average 3/6 months (aside from BFCM).

4. Change your plan and choose the one that aligns with your average sends before BFCM (I recommend you turn on auto-upgrade as your engaged segments most likely increased recently so you’ll still need more credits than usual).

If you don’t know how to clean your list, check out this video - https://youtu.be/OQNfOD19g88

Not getting results with your emails?

Trying to crack the email marketing game can be tough.

But certain practices can significantly slow down your growth in 2025.

Watch the video below to learn what these mistakes are and stop doing them to profitably grow your brand.

How I Can Help You

Need some extra help or resources:

• Subscribe on YouTube - every single week, I post a new in-depth video covering email marketing strategies and secrets.

• Follow me on Twitter - you’ll find daily tweets with insights, advice and my personal opinion.

• Book a free strategy audit - we’ll dive into your current strategy and you’ll get a free Klaviyo growth action plan.