Don't Wait For Black Friday

Author

Konrad | DTC Inbox
September 03, 2025

Hey, it’s Konrad here.

As we’re entering September, you’ll start hearing more and more about Black Friday.

Your competitors will be hearing about it too but most of brands will ignore the highest leverage task they should start doing now.

And that thing is sending campaigns regularly.

I know there are dozens of other aspects for a successful Black Friday like figuring out your offer, unit economics, start date, etc.

But the one thing you should start doing right now is emailing your list frequently and that’s for a simple reason.

When Black Friday actually comes, pretty much every single brand will send some kind of email to their list.

The problem with that is if they haven’t been sending campaigns weekly, their recipients won’t know who that is, what they do and why they should care.

As a result, they’ll just unsubscribe or mark your email as spam and that’s it.

Yes, you might make a few sales here and there but think about it - if your subscribers get emails from a competitor 2-3 times a week and then they get their first email from you on Black Friday, who do you think they’ll chose?

Which brand will they know more about, like more and recognize the name of in their inbox?

The answer is simple but I just wanted to explain why it is so important to frequently email your subscribers starting today.

Even if these campaigns don’t produce massive sales in September/October, it will pay off in November/December.

Because your engaged segments will be bigger, your subscribers will have higher awareness levels and will choose you rather than competitors.

As a quick action step for this week - make sure to set some time aside to prepare at least 1 campaign a week.

And if you want to hand it off to someone who’ll fully manage that for you, click here and book a call with me.

If you want to how much it costs before you jump on a call - reply to this email and I’ll get back to you.

Cheers,
Konrad

More Resources