Hey there,

It’s Konrad from DTC Inbox.

I’m sure you asked this question at least once in your ecommerce career:

“Should I use dynamic or static discount codes?”

As usual, there is no clear answer.

Both have it’s own pros and cons.

Static codes are great because they are easy to remember but if it’s basic like “WELCOME” then anyone can use it by just guessing.

Static codes can also be leaked if someone googles “BRAND NAME discount code”.

Dynamic codes can’t be leaked cause they’re unique for each user but are hard to memorize and you can’t go crazy with designs cause this section has to be a text block from Klaviyo.

I personally think that you should use a mix of both.

That means making a static code look like it’s a dynamic one.

Instead of having a basic “welcome” code, use something like “WLCM10JZD” where “JZD” is a random string of letters.

Your customers will think that it’s a dynamic code but it’s still not that hard to memorize.

And what about leaked discount codes?

I personally think it’s not that bad.

Even if it’s leaked and someone will use it, you will still make a sale.

On the other hand, if you’re a decent-sized brand, you could be missing out on dozens of thousands of subscribers that you could be selling to.

In this case, using dynamic codes might be the way to go.

If you’re wondering how to use them correctly, I’ve just released a new video covering everything you need to know about dynamic discount codes and how to use them.

Watch it here.

I hope it helps.

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