The most common advice is to send more emails and send them frequently.

And you’ll see me talk about it as well because it’s true.

But nobody explains the actual reason behind doing that - and I’m here to change it.

In general, you can split your whole traffic into 3 categories:

• People who buy instantly.

• People who buy after X days/months.

• People who never buy.

The second category is where the “nurturing” happens.

Now, most of people that join your list won’t buy right away.

The biggest chances of them converting are within the first 2-3 days and then they drop.

But you must understand that every single person has a different conversion cycle.

Some people might convert after 1 week, some after 1 month, some after 1 year.

Timing is one of the most important factors in the whole conversion journey and this is exactly why sending 3-4 campaigns a week is so important.

Because you’re giving yourself a higher chance of sending the right email at the right time.

This is also why your email list is like a snowball - when you’re building it from scratch, there might not be that much revenue coming in instantly.

But as the list keeps growing, there’ll be more and more people who spend enough time reading your emails and become ready to buy from you as a result.

Hope that helped you understand how it works and why sending frequency is so important.

Cheers,

Konrad

P.S. If you’re looking for a fully done-for-you email marketing - click here to book a free email strategy session with me.

More Resources

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• ​Ecommerce SMS Marketing Masterclass​ - add 5-15% in new, untapped revenue by setting up SMS. Inside you'll find the whole setup guide with copy & paste message templates for flows, campaigns and much more.