Hey,

It's Konrad here.

Recently I did a welcome email revamp for a fitness brand selling gym equipment.

Let me show you what I changed and why.

Before & After:

What changed?

• More optimized “above the fold” section.

• Bigger buttons.

• On-brand copy rather than generic “you’ll get updates, sales, etc.”.

• Added a photo of a person using the product.

• Optimized footer with collection links + USP icons.

These might seem like small changes but trust me - once these add up, the difference in click rate and conversion rate is day and night.

Bonus

Want to get an email redesigned for your brand for free?

Click here and answer a few quick questions and I’ll do it for you - no strings attached.

Cheers,

Konrad