I know that Retention is this weird term that everyone mentions and talks about but not many brands actually dive in and try to understand the why behind it.

On the surface level, it’s actually quite simple - it’s all about retaining your existing clients and getting them to spend more with you.

It is important but the reason why you should be doing it is what might make or break your business.

And that reason is simple - so you can compete and win in your market.

You see, growing your business will never be easier. The easy times are gone.

It’ll only get harder, acquisition will get more and more expensive and competitors will be undercutting you on price.

That in itself is the reason why retention is so important - so you can survive and beat your competition on the backend (which they can’t see and steal btw, unlike ads for example).

If you want to see how you should organize your post purchase journey for maximum retention, go watch my latest YT video here.

Cheers,
Konrad

More Resources

• Hire Me & My Agency For A Fully DFY Email Marketing

• ​Automated List Cleaning System​ - save $100s every month on your Klaviyo bill by creating a system that automatically cleans your list, suppresses profiles and downgrades your Klaviyo plan. All in less than 15 minutes.

• ​Ecommerce SMS Marketing Masterclass​ - add 5-15% in new, untapped revenue by setting up SMS. Inside you'll find the whole setup guide with copy & paste message templates for flows, campaigns and much more.