Hire A Freelancer vs. Agency vs. In-house team

Hey,

It's Konrad here.

There are 3 ways to build out your marketing teams after you decide it’s not worth your time managing everything yourself:

1. Hire a freelancer.

2. Hire an agency.

3. Build an in-house team.

As always - every option has it’s pros and cons so let me tell you a perspective of an agency owner that has taken over Klaviyo accounts from all 3.

Freelancer - usually the cheapest option but you get what you paid for. In most cases you’ll get a copy & paste templates that other brands are using. Literally the exact same emails with just adjusted button colors and images.

Agency - bad agencies are worse than freelancers cause they make you think you’re all set while your emails are performing poorly. But good agency has an expertise solely in this field + has insights from other accounts they manage. And usually you’ll get a dedicated team for the fraction of the cost which should get you great results.

In-house team - hands down the most expensive option but not really the best one. In-house teams are often marketers/marketing experts but not email experts. The lack of email-specific knowledge makes brands loose thousands of dollars every day (that’s not a made up claim, we took over after one in-house team and took this brand’s revenue from $34k/mo to $262k/mo from emails alone).

If you’re curious about a bit more in-depth breakdown + the difference in the quality of work, check out this video.

Hope that helps,

Konrad

P.S. If you want to scale with SMS marketing, click here to have a chat with me.

P.P.S. Check out this case study on how we added $2.4 million in annual revenue with emails.