Hey there,

It’s Konrad from DTC Inbox.

Q4 has officially started.

Let’s dive into how you can make the most out of it.

Get Your Foundations Right

Let’s start with what you should have already done.

By now, your deliverability should be rock-solid - that’s because you want to land in the primary tab and not spam.

Your pop-up should also be optimized as you’ll have a huge traffic spike and you should convert as many new visitors into email subscribers as possible.

If your deliverability is still messed up, watch this video - it’s a complete guide on fixing it.

Send More Emails

If someone asked me for just one tip on how to make money this Q4, I’d immediately say, “Send more emails.”

Because it’s true.

You’re not the only one taking advantage of Q4 - every brand will start sending more emails.

And you can’t be left behind.

Aside from sending more campaigns, you should also expand your segments.

For example, if you’re sending to the 60 segments that are engaged, make it engaged 90, 120, and then 180 over your next couple of sends.

Monitor the open rate to make sure your deliverability stays on point.

Action tip: start slowly ramping up your campaign sending frequency each week starting today.

Break The Pattern

Sending more emails doesn’t mean sending more boring emails.

Each and every email should be different - otherwise it won’t matter that you send more.

Anytime someone opens an email, they can’t think “I think I might have seen it somewhere before”.

On top of sending more, make sure you introduce variety between these emails - different designs, plain-text emails and switch up your lead colors.

If your subscribers get to getting great emails, they’ll be waiting to receive and open them.

And that will help you tremendously during busy periods like BFCM cause people will know your brand’s name.

Email Campaign Idea Of The Day/Top Links Of The Week

Build your SMS list with this email campaign.

Great example, simple design, clear benefits and direct CTA.

Check it out - https://drive.google.com/file/d/1OJL4AkeM1Aguebseaqalxs3YTGMXiqVa/view?usp=sharing

Video Of The Week

As Black Friday is coming closer and closer, make sure you’re fully prepared.

You simply can’t afford to neglect the impact of email marketing.

Watch this in-depth tutorial and get ready - https://youtu.be/NSlcsxU5GE4

How I Can Help You

Need some extra help or resources:

• Subscribe on YouTube - every single week, I post a new in-depth video covering email marketing strategies and secrets.

• Follow me on Twitter - you’ll find daily tweets with insights, advice and my personal opinion.

• Book a free strategy audit - we’ll dive into your current strategy and you’ll get a free Klaviyo growth action plan.