Hey there,

It’s Konrad from DTC Inbox.

Recently we helped a brand more than triple their list growth.

We took them from a 2.75% submission rate to 9.51%

Today I’ll show you the exact tests we ran so you can do the same for your brand.

Test #1 - Micro-yes

This is always a crucial test - some brands perform better with longer pop-ups while others with shorter ones.

You can’t be guessing, you need to test.

So we’ve tested having one extra step which asked “would you like to get your discount?” and once they clicked “yes”, we’d ask them to leave the email address.

Test: Micro-yes vs. no micro-yes

Winner: Shorter pop-up variation (no-micro yes).

Results:

Test #2 - Offer

Offers can quite often make or break your pop-up.

Initially this brand started with 5% OFF and they wanted to keep this discount.

So we worked with the current offer while playing with positioning a little bit.

Test: 5% OFF vs. Mystery discount

Winner: Mystery discount.

Results:

Test #3 - Full-screen

You might have seen these recently but full-screen pop-ups are taking over the scene.

Whenever we use them, our pop-ups perform WAY better than partial screen ones.

We just like to keep them simple and clean without any unnecessary images or copy.

Test: Full screen vs. partial screen.

Winner: Full screen.

Results:

Want to learn how to design pop-ups that convert like that?

Without any fluff, here’s a video of me designing a pop-up live in just 15 minutes:

How I Can Help You

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• Book a free strategy audit - we’ll dive into your current strategy and you’ll get a free Klaviyo growth action plan.