Hey, it’s Konrad here.

There’s a lot of advice out there on email marketing that is just wrong.

Do this, don’t do that, focus on this, don’t focus on that, and so on.

Now, for the most part this advice is a complete BS.

Brands chasing some random metrics like click rate or enjoying their “60% email attributed revenue” where in reality email generated like 10% (but they had no clue cause their settings were all wrong).

Last month, one of our clients in the fitness space hit their record month despite August being usually quite slow:

A big part of that was us focusing on what actually matters and ignoring what doesn’t.

I just recorded a whole video covering the 5 main thigns that are a “common knowledge” but we ignored to make them more money.

Watch the video here - https://youtu.be/BP6b5vhIxhM

Cheers,
Konrad

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