January Action Plan

Author

Konrad | DTC Inbox
December 19, 2025

Contrary to what you might’ve heard - November doesn’t have to be your best month of the year.

If you do it right, it might be January - especially if you run a brand in health and wellness space.

The main reason why it can be your Q5/next BFCM is the most basic and cliche theme ever…

“New Year, New You”.

And even though it’s especially powerful in anything health related, it works great for any niche.

Whether you’re selling electronics, consumables, sports goods, [insert your niche here].

That’s because people always seek change and improvement.

And New Year is always this weird moment when almost everyone goes “I’ll change my life and do XYZ”.

It’s a fresh start which is a highly emotional angle.

For you, it can be your chance to convert a lot of prospects and email subscribers into customers and make more revenue (and profit) than in the previous months.

Here’s a quick action plan I’m implementing for over 30 brands in January (most doing 6-7 figures per month):

  1. Don’t slow down. Keep sending 4-5 emails per week.

  2. Expand segments and try going as broad as possible - BFCM converted people who had price objection, January should cover other objections.

  3. Align ads, website and email messaging - keep it congruent so new subscribers aren’t confused.

  4. Implement give/take ratio of 50/50 - instead of only asking people to buy, give them advice on hitting their goals, solving the problem, etc. This is where law of reciprocity does wonders.

  5. Lean half of January messaging on self improvement - “treat yourself”, “New Year, New XYZ”, “Make 2026 the year you finally…”, “Invest in XYZ”, and so on.

  6. Prepare some New Year offers for prospects but also existing customers - including new BFCM customers (this will help you increase LTV and shorten next order cycle).

These are the main things you should implement into your email strategy to maximize sales and profit next month.

If you want me and my team to handle it for you or just want to get a custom strategy plan - click here and have a quick chat with me.

Cheers,
Konrad

More Resources