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(Not Your Usual) Retention Audit

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Konrad | DTC Inbox
February 20, 2026

Whenever I talk about audits, it’s usually about basics and fundamentals.

Deliverability, pop-up, flows and campaigns.

Mainly because a lot of brands get it all wrong.

But last month I audited an 8-figure brand.

Their email attributed revenue was high, they had all the fundamentals and on the surface, they’ve been doing great.

Despite all of that, I was still able to find some “quick wins” and came up with over 2 pages of improvements.

Some of these literally took 3-5 minutes and made them $20-30k more revenue in less than 4 weeks.

So today, I want to share you with more high-level advice and 2 specific areas we improved:

  1. Pop-up and user experience

Their email submission rate was amazing.

But the lead to conversion rate wasn’t so great plus there was a drop off on the SMS stage.

So we made SMS optional, added offer information on the thank you page and changed the button redirect.

Result: More SMS subs and $24k more revenue in 3 weeks.

  1. Flows and offers

There were 3 main problems:

  • Their welcome offer wasn’t included in the welcome email #1.

  • They were missing some critical emails for specific conditional splits.

  • The abandoned checkout offer was a flat 10% OFF - and that was a high AOV brand so each discount meant losing $$$.

Changes we made:

  • Added 1 more email to recent openers with the pop-up offer.

  • Added missing emails and fixed conditional splits.

  • Introduced a flat $ discount - they made $30-40 more profit on each order because of that.

Result: $25k in more revenue (some changes were live for less than 2 weeks).

On surface, these seem like small or insignificant changes.

But in reality, it added $50k revenue in less than a month.

That’s over $600k per year.

Not to add that some of these orders are way more profitable than before.

If you’re just like this brand and you already have your flows, send campaigns and think you’re doing well, always make sure to audit your own strategy.

Of course if you want then my team and I can help you implement it but you’re free to take it, walk away and do it yourself.

Cheers,
Konrad

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