I’ve seen more and more brands complain about their Meta ads performance recently.

Some say it’s impossible to scale, others say one day is good, the next one is terrible and so on.

While this might be true, it’s not true for everyone (and it doesn’t have to be like that for you).

Example below:

We’ve been working with this brand for 1.5 year and when we took over, their email revenue was at $40k/mo.

In the last 12 months we’ve been growing their email revenue consistently.

As a result they went from $217k revenue and $70k from email in May 2024 to $414k revenue and $181k from email in May 2025 (the month still hasn’t ended yet).

Their competitors are having a hard time scaling but this brand doubled their revenue YoY.

We will hit 8-figure run rate next year if we maintain this pace.

If you’re wondering how that’s possible, the answer is simple - the right backend.

Competitors can look up your ads in the ad library, copy and steal them and run on their own ad account.

What they can’t see and copy is your whole backend.

They don’t know your pop-up’s conversion rate, your email automations and the segments you’re using to maximize LTV and profit.

So if you feel like you hit a wall and can’t scale further, this email is a sign to take your backend seriously and up it a notch just like the brand above.

And if you’re looking for someone to help you do that, click here to check out how we can help you and have a quick strategy session with me.

Cheers,

Konrad

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