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- Stop chasing "tricks".
Stop chasing "tricks".
Over the past few weeks I’ve audited and created strategy for 10+ brands.
And most of them were shocked that I didn’t introduce anything “shocking”.
I told them they need to set up the same flows I talk about on my YouTube, LinkedIn, this email list and on my Twitter.
They’d say “alright but what about your tricks or secret strategies?”.
And yes, if they’re our client, I will show them some of these but these tricks bring in maybe 5-10% of the results.
The other 90-95% comes from doing boring but fundamental things and executing them at a high level.
Dial in your deliverability.
Keep optimizing your list growth.
Set up core flows.
Send 3-4 campaigns a week.
Broaden your segments as much as possible.
Create high quality emails - copy, design and angles.
The above is all you need for your emails to perform in a nutshell.
No tricks, no short cuts, just fundamentals executed at a high level.
Cheers,
Konrad
P.S. If you’re looking for an agency with a proven track record - click here to book a free email strategy session with me.
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