Stop chasing "tricks".

Over the past few weeks I’ve audited and created strategy for 10+ brands.

And most of them were shocked that I didn’t introduce anything “shocking”.

I told them they need to set up the same flows I talk about on my YouTube, LinkedIn, this email list and on my Twitter.

They’d say “alright but what about your tricks or secret strategies?”.

And yes, if they’re our client, I will show them some of these but these tricks bring in maybe 5-10% of the results.

The other 90-95% comes from doing boring but fundamental things and executing them at a high level.

  • Dial in your deliverability.

  • Keep optimizing your list growth.

  • Set up core flows.

  • Send 3-4 campaigns a week.

  • Broaden your segments as much as possible.

  • Create high quality emails - copy, design and angles.

The above is all you need for your emails to perform in a nutshell.

No tricks, no short cuts, just fundamentals executed at a high level.

Cheers,

Konrad

P.S. If you’re looking for an agency with a proven track record - click here to book a free email strategy session with me.

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