The $25,000,000 Email Funnel

Hey,

It's Konrad here.

I want to share a simple but powerful email funnel that's made me over $25 million in revenue, with $15 million just last year.

Now, this isn't some complicated scheme - it's a proven system that works for brands at any stage.

The Basic Funnel Structure

The key is having the right pieces working together:

  1. Traffic comes to your store (from ads, organic, etc.).

  2. A well-optimized popup captures emails (aim for 10% conversion).

  3. Strategic email flows guide people through the buying journey.

  4. Regular campaigns keep people engaged.

Seems simple yet so many brands never get it right.

Why Most Brands Get It Wrong

The biggest mistake I see is treating emails like just "sending emails" rather than having strategic conversations with customers.

At each stage, people have different objections and questions that need to be addressed:

  • Is this product right for me?

  • Can I trust this brand?

  • What if I don't like it?

  • Is it worth the price?

  • Do competitors have better options?

All of them are valid and all of them should be answered within your flows.

The Right Way to Structure Your Flows

Here's how to set up your key flows:

  1. Welcome Flow

  • Introduce your brand story

  • Share your unique value proposition

  • Show social proof

  • Address common objections

  • Include clear guarantees

  1. Browse/Cart Abandonment

  • Remind them what they viewed

  • Address stage-specific objections

  • Show relevant reviews

  • Offer appropriate incentives

  1. Post-Purchase

  • Confirm their good decision

  • Show how to best use the product

  • Set expectations for results

  • Invite them to join your community

The magic happens when you have all these pieces working together - that's how you can hit 25-40% of revenue from email.

I’ve explained the whole funnel in my latest YT video - I didn’t want to include it here cause it’d be too long.

Talk later, Konrad

P.S. Want me to help you implement the entire funnel that brings in 25-40% more revenue from emails? Click here to have a chat with me and see how we can make it happen in just 1 month.