The Fourth Most Important Flow

Hey there,

It’s Konrad from DTC Inbox.

You’ve probably heard of flows such as welcome flow, abandoned cart and abandoned checkout.

But there’s one more flow that stands very close to these and it brings in tons of sales.

It’s called browse abandonment and it is meant to recover people who leave your product page without adding to cart.

Let me show you what emails you should send there:

Email #1 (30-120 mins delay)

Remind people about what they were browsing.

It’s as simple as that - people tend to forget what they’ve been doing a few hours ago.

Keep it simple and short.

You want to remove as much risk as possible.

Talk about your guarantees, answer FAQs and position your product as a risk-free solution.

This will help you get more undecided prospects to buy.

This is where we want to introduce an incentive.

Give a discount code + show some social proof (reviews, testimonials, etc.).

At this point, chances are that your subscribers are comparing you to other solutions.

That’s why you want to position your brand as a superior solution and show them that competition doesn’t offer what you do.

Talk about your USPs and remind them about the incentive.

This is the only plain-text email in the whole flow.

You want to use it to build up the urgency and make it a “last call” email.

This works great cause it has high open rates (due to the format) and if someone is on the fence, the urgency will make them buy.

Want to see the exact email examples for each and more in-depth breakdown?

My team and I generated over $15 million in email sales just last year.

We’ve scaled dozens of brands to 7 & 8-figures per year.

I don’t want to keep talking about us cause it’s actually about you.

If you’re looking for a trusted partner that has a proven track record, communicates well and actually cares about your brand, click here and book a call with me - we’ll see if we’re a good fit.