Hey,

It's Konrad here.

Today I want to talk about the most important email for for any ecommerce brand - welcome flow.

I’ll show you the exact welcome flow structure that's generating up to 10% of total store’s revenue for my clients.

Why Your Welcome Flow Matters

Think about it - this is your first real conversation with potential customers.

They've shown interest by joining your list, but they're not ready to buy yet.

Most brands mess this up by either being too pushy or not strategic enough.

So what’s the solution?

The Perfect 5-Email Structure

Here's the exact sequence that's generated over 7-figures in welcome flow sales for dozens of ecommerce brands:

1. Email #1 (Send Immediately)

• Deliver your promised incentive.

• Keep it super short.

• Show 1-2 reviews max.

• Put the discount code + CTA above the fold.

2. Email #2 (12-24 hours delay)

• Focus on guarantees.

• Remove any potential risks.

• Clear the most important objections.

3. Email #3 (12-24 hours delay)

• "Usvs. Them" comparison.

• Show why you're different & better than alternative solutions/competitors.

• Make their decision logical.

4. Email #4 (12-24 hours delay)

• Build social proof.

• Include reviews + photos of people using your product.

• Carefully select the reviews that solve potential objections.

5. Email #5 (12-24 hours delay)

• Plain text format.

• Create genuine urgency.

• Make it a personal note from founder.

The Key to Success

The magic isn't in fancy designs - it's in addressing objections in the right order.

Each email has ONE job. Don't try to do everything at once.

And here's a pro tip: Put your discount code on the popup thank you page.

Yes, your welcome flow revenue might look lower, but your total sales will go up.

That's what really matters - actual, real growth rather than inflated numbers on the Klaviyo dashboard.

Talk later, Konrad

P.S. Want me to help you implement a proven & high converting welcome flow that will keep getting you sales for years to come for a one-time payment? Click here and let’s have a chat.

P.P.S. If you want to see my full welcome flow masterclass video, click here.