Hey there,

It’s Konrad from DTC Inbox.

The welcome flow is the most important flow. Period.

But there’s always a lot of buzz when it comes to creating it.

Everyone seems to have a different strategy and approach so you don’t really know what to do.

That’s why I want to show you the welcome flow that currently works for over 30 brands doing 7 & 8-figures per year.

Current Ecommerce Trends

Before I get into what and why, I want you to understand one thing - trends change.

One year ago, our approach to the welcome flows was a bit different.

What you’re about to read is an effect of us testing multiple approaches and strategies.

To make it upfront - my team and I saved you weeks if not months of testing.

Length Matters

Not that long ago, I’d say “make your welcome flow as long as possible”.

Meaning at least 8-10 emails but ideally 12-15.

Now, I wouldn’t recommend it unless your brand is selling products that are complicated for your audience to understand.

Then you might need to keep educating them for a while.

But aside from this case, your welcome flow should be 5-8 emails long.

Before you say it’s way too short, hear me out.

I’ve seen both flows (long and short ones) and usually the short ones are condensed, to the point and each email generates sales.

Long flows on the other hand had multiple emails that tried to sell but failed to do so.

That’s why what works best for our clients right now is 5-6 emails welcome flow where we tag people and then we nurture non-buyers with campaigns.

That’s because these campaigns usually include new arrivals, current winning angles and sales or discounts.

The Perfect Structure

The structure below is what we’re currently doing and what works well:

Email #1 - Give incentive + show bestsellers/reviews
Email #2 - Clear objections/show guarantees
Email #3 - Us vs. them/USP
Email #4 - Social proof
Email #5 - Incentive last call

The delay between each email should be 1 day.

That’s because you want to deliver all these angles within the first week.

Remember to tag everyone who enters and exits the flow so you can send the segmented campaigns later on.

Want To Master The Welcome Flow?

If you want to learn more and see the exact email examples for each angle, I’ve got something you’ll love.

Welcome Flow Masterclass which you can find here - https://gamma.app/docs/Welcome-Flow-Masterclass-e4wr7stt2rg4dfh

I haven’t posted it anywhere yet so you’re getting early access - just delivering on the promise I made when you joined this newsletter.

If you have any questions or suggestions about this guide, feel free to reply to this email and let me know.

Video Of The Week

None of your emails will matter if your deliverability is bad.

And the key to having great deliverability and high open rates is your technical setup.

Luckily for you, I’ve got a 5-minute video showing you how to set up a branded sending domain and all the DNS records that you need.

Watch it here - https://youtu.be/15kZZYwj91g

How I Can Help You

Need some extra help or resources:

• Subscribe on YouTube - every single week, I post a new in-depth video covering email marketing strategies and secrets.

• Follow me on Twitter - you’ll find daily tweets with insights, advice and my personal opinion.

• Book a free strategy audit - we’ll dive into your current strategy and you’ll get a free Klaviyo growth action plan.