The Perfect Welcome Flow

Welcome Flow is your brand’s most important flow.

Mainly because it usually generates the most revenue and turns strangers into buyers.

The problem is that most welcome flows are doing some key mistakes:

  • They have too many emails.

  • They don’t cover the main objections.

  • Time delays are too long.

That’s why I wanted to show you the perfect structure that we’re using for 7 & 8-figure brands:

  • Email #1 - Give incentive + show bestsellers/reviews.

  • Email #2 - Story from the founder + plain-text format.

  • Email #3 - Clear objections/show guarantees.

  • Email #4 - Us vs. them/USP.

  • Email #5 - Social proof - reviews, testimonials, success story.

  • Email #6 - Incentive last call - plain-text.

Email #1 should be sent immediately after someone joins.

The remaining emails should be sent 12-24 hours after each other.

It’s really simple but it just works.

If you’d like to see an example of each email, reply to this email and I’ll send them over.

Cheers,

Konrad

P.S. If you’re looking for a fully done-for-you email marketing - click here to book a free email strategy session with me.

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