Hey there,

It’s Konrad from DTC Inbox.

Deliverability is the most important aspect of email marketing and if you do it wrong, you won’t have any sales coming in.

So today, I’ll show you how to do it the right way and get more eyeballs on your emails.

Technical Setup

Technicals are often overlooked but without them, even the most interesting subject line won’t matter.

Setting them up is easier than you might think.

You’ll just need:

• Custom/branded sending domain + DMARC.

• Google Postmaster Tools to track your domain’s health.

Custom Sending Domain

You only need to do this once - that’s a good thing about it.

Assuming you use Klaviyo, it’ll take you a maximum of 5 minutes.

Go to Settings → Account → Domains → Connect a domain:

Root domain: yourdomain.com
Sending domain: send (or any other word)
Routing type: Dynamic (your domain provider might not have NS records available, then choose Static)

Now go to GoDaddy, Shopify or wherever you host your domain and have DNS records.

Add all of the records Klaviyo gave you and hit save.

Go back to Klaviyo and activate your new domain.

Then add one more DNS record:

Type: TXT
Host: _dmarc
Value: v=DMARC1; p=none; rua=mailto:[enter your email address]

Then hit save once again and you’re all set!

Google Postmaster Tools

This one will be even easier than the previous step.

Go to https://postmaster.google.com/u/0/managedomains

Click on the red icon with a white plus.

Add your domain.

Add the TXT record that Google gave you.

Hit verify and that’s it!

Enjoy all your deliverability analytics.

Video Guide

I have recently released a 59-minute Klaviyo guide that covers the stuff above + everything else you need to know to navigate Klaviyo the right way.

Watch it here:

Quick & Easy Tip Of The Day

Whenever sending a promotional or a sale campaign, exclude your recent buyers.

This will help you avoid people refunding their order and buying at a cheaper price with the discount you just sent.

And you’ll also save your margins.

How I Can Help You

Need some extra help or resources:

• Subscribe on YouTube - every single week, I post a new in-depth video covering email marketing strategies and secrets.

• Follow me on Twitter - you’ll find daily tweets with insights, advice and my personal opinion.

• Book a free strategy audit - we’ll dive into your current strategy and you’ll get a free Klaviyo growth action plan.