Your emails don't perform?

Here's what to change.

Hey there,

It’s Konrad from DTC Inbox.

Today we’ll do a bit of troubleshooting.

I’ll show you what to do if your emails don’t perform and how to make email print for you as a channel.

This one might seem obvious but it’s not always the case.

If your emails underperform, the first thing you need to look at is your open rate.

If it’s below 30/40%, you’ve got a problem.

I could break down everything on how to fix it but it would make this email too long.

Instead, you can watch this video which is a complete deliverability masterclass - https://youtu.be/Uqwe7R0QJuc

Another (technically) obvious advice, I know.

But the truth is that solid email marketing is built on foundations.

Knowing your audience is one of those critical aspects that just have to be done.

And you need to be continuously doing it.

You must know your target customers’:

These are just some basics but they will help you create content that converts and resonates with your audience on a deep level.

After you have your research done properly, there’s just one thing left.

You need to face this - email works for hundreds of thousands of brands across the globe.

If it doesn’t work just for you, your one single brand, do you really think it’s broken?

I believe people should treat emails as ads.

If Meta ads don’t perform for your brand, you won’t say they are a scam that works only for lucky people (or at least I hope you won’t).

Same with email.

Your email list can be a money printer but you need to put some time and effort into it.

Implement what you learned from your research, find top brands on milled.com or mailboard.com, and start testing angles.

You can even start with some that currently work for our clients:

And there are dozens of other angles/email ideas that work.

Improve your copy, sharpen your designs and your emails will start performing - it’s inevitable.

If you want to get ahead of most ecom brands in 2025 and get a bigger piece of the market share pie, watch the video below on how to do it:

Need some extra help or resources:

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